Assistant Manager - Social Media Marketing at Policybazaar

Conduct Social Media Audits
Provide assistance in completing the Social Media Optimizer
Using online tools, provide additional research when needed to augment Social Media Optimizer
Work with the Web Site development team to ensure social media tools (for ex. FB connect, Sharing buttons) are present on stand alone web sites and kept up to date
Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.
Manage client presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed
Become an advocate of Policy Bazaar in social media spaces, engaging in dialogues and answering questions where appropriate
Manage a Blogger outreach programs where applicable.
Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
Regularly share feedback and insights gained from social media monitoring with Marketing Executive team, to help them evolve their strategies in a timely fashion
Monitor trends in social media tools, trends and applications

Policybazaar